Advertise
2008 Advertising Rates
Materials
About our Readers
Editorial Calendar
Reprinted Articles
Advertise on our Web Site
Advertising Contract
Terms and Conditions
To download a PDF of Commercial Mortgage Alert's latest media kit, click here.
To
reserve space now, call Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
2008 Advertising Rates |
||||
| 1 Time | 2-4 Times | 5-12 Times | 13+ Times | |
| Discount | ||||
| None | 5% | 15% | 30% | |
|
Gross price |
||||
| Full*** | $4,600 | $4,370 | $3,910 | $3,220 |
| Junior | 3,800 | 3,610 | 3,230 | 2,660 |
| Half-H or Half-V | 3,200 | 3,040 | 2,720 | 2,240 |
| 1/4-page | 2,200 | 2,090 | 1,870 | 1,540 |
Belly Wrap:
Wraps over the front and back cover, full-bleed color ad. For details
please contact Mary Romano at 201-234-3968, or e-mail her:
mromano@hspnews.com.
Color:
For two colors, add $1,000 per insertion.
For three or four colors, add $2,000.
***Bleeds: subject to 10% premium. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.
Positioning:
For back page, add $1,000.
10% premium for guaranteed placement.
Premium ad rates apply: Jan. 4, Feb. 1 & June 6, 2008.
Commission:
15% for recognized advertising agencies if the invoice is paid within
30 days.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
| Full Page | Junior |
Half Page (Horizontal) |
Half Page (Vertical) |
Quarter Page |
 |
 |
 |
 |
 |
| 7" wide, 9" high |
5" wide, 7" high |
7.25" wide, 4.5" high |
3.5" wide, 9" high |
3.5" wide, 4.5" high |
Full Bleed |
Belly Wrap |
|||
 |
 |
|||
| live: 8 x
10.5" trim: 8.5 x 11" bleed: 9 x 11.5" |
live: 16.5 x
7.5" trim: 17 x 8" bleed: 17.5 x 8.5" |
|||
Advertise on our Web Site |
Buttons appear on some pages. See below for sizes. Contact Mary Romano at 201-234-3968 for details.
|
Side navigation area |
|||
 |
 |
 |
 |
Conferences |
Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.
Materials |
Black & White:
Black and white ads should be Press-Optimized PDFs with fonts embedded and
highest-resolution graphics possible (minimum 300 dpi).
Color:
Press-Optimized PDF with all Fonts embedded, highest resolution graphics
possible (minimum 300dpi) and set as CMYK. To ensure correct color, send a
hardcopy matchprint to us. Please call Mary Romano with questions.
Deadlines:
Color: 10 days prior to issue date.
B&W: 7 days prior to issue date.
(Earlier during holiday weeks.)
Delivery
E-mail: mromano@hspnews.com
FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is
necessary.
Web ads:
Gif or jpg format.
Note:
Please be aware that our newsletters are delivered via Email as a PDF and in
Print. Files should be set up for optimum output in both formats.
About our Readers |
Real estate professionals count on Commercial Mortgage Alert for the authoritative word on securitization and financing activities involving commercial and multi-family properties. The weekly publication is highly regarded for its forward-looking coverage of the commercial MBS arena as well as the other real estate debt markets. Commercial Mortgage Alert’s reputation as the bible of real estate finance is largely attributable to a team of editors who have been covering CMBS since the Resolution Trust Corp. jump-started the market in the early-1990s.
The newsletter’s editorial content is supported by its CMBS Database, which is recognized as the definitive measure of market activity.
Commercial Mortgage Alert is published by Harrison Scott Publications, which also produces Real Estate Alert, Hedge Fund Alert, Asset-Backed Alert and Private Equity Insider.
Distribution/Readership:
Commercial Mortgage Alert is sent weekly by mail and email to hundreds of
professionals involved in the structuring, issuing and investing aspects of real
estate finance and securitization. This highly targeted readership includes paid
subscribers and hundreds of market participants who receive Commercial Mortgage
Alert as part of complimentary three-week subscriptions. Be sure to ask about
our special conference distributions, some of which are listed on the
editorial calendar.
Commercial Mortgage Alert Facts:
| *Annual subscription price: | $3,197 (47 issues) |
| * Average weekly readership: | 16,000+ |
| * Paid readership: | 2,600+ |
| * Pass-along readership (5 times): | 13,000+ |
| * Average/promotional circulation: | 1,000+ |
Paid Circulation by Business Type:
| Mortgage originator: | 34% |
| CMBS investors: | 17% |
| Attorney: | 17% |
| Trustee: | 6% |
| Developer/borrower: | 5% |
| CMBS/Bond Underwriters: | 3% |
| Consultant: | 2% |
| Other: | 15% |
Reprints |
Want your clients and prospects to see an article that mentions your company? We can reprint any article with a customized layout under the newsletter’s logo — an ideal addition to your packet of marketing material. |
 |
Copies | B&W Logo/ Plain Paper |
Color Logo/ Plain Paper |
Color Logo/ Glossy Paper |
| 100 | $50 | $100 | $300 | |
| 250 | 100 | 175 | 375 | |
| 500 | 150 | 250 | 450 | |
| 1,000 | 225 | 350 | 550 | |
| 2,000 | 350 | 500 | 700 |
Editorial Calendar |
*Click here for note about color deadlines.
JULY 2008
JULY 4
Reserve by: June 25; Materials by: June 27
- Editorial Feature: Midyear CMBS underwriter ranking.
JULY 11
Reserve by: July 1; Materials by: July 3
- Editorial Feature: First-half ranking of top loan contributors to the CMBS market.
- Editorial Feature: First-half CMBS statistical review.
- Editorial Feature: First-half ranking of underwriters of unsecured REIT bonds.
JULY 18
Reserve by: July 9; Materials by: July 11
- Editorial Feature: First-half ranking of CMBS servicers.
- Editorial Feature: First-half ranking of rating agencies in the CMBS market.
- Editorial Feature: First-half ranking of buyers of U.S. CMBS B-pieces.
JULY 25
Reserve by: July 16; Materials by: July 18
- Editorial Feature: First-half ranking of CMBS trustees.
- Editorial Feature: First-half ranking of CMBS law firms.
AUGUST 2008
AUGUST 1
Reserve by: July 23; Materials by: July 25
- All breaking news -- no scheduled features.
AUGUST 8
Reserve by: July 30; Materials by: Aug. 1
- All breaking news -- no scheduled features.
AUGUST 15
Reserve by: Aug. 6; Materials by: Aug. 8
- All breaking news -- no scheduled features.
AUGUST 22
No issue published.
AUGUST 29
No issue published.
SEPTEMBER 2008
SEPTEMBER
5
Reserve by: Aug. 27; Materials by: Aug. 29
-
Special Distribution: Real Estate Media's "RealShare Investment & Finance Summit," in New York.
-
All breaking news -- no scheduled features.
SEPTEMBER
12
Reserve by: Sept. 3; Materials by: Sept. 5
- NEW High-Profile Display: "Chair Drop" at CMBA's "Western States CREF" conference, in Las Vegas. A copy of Commercial Mortgage Alert will await every attendee on each chair in the opening general session. Copies will also be available in the registration area throughout the conference.
-
All breaking news -- no scheduled features.
SEPTEMBER
19
Reserve by: Sept. 10; Materials by: Sept. 12
-
All breaking news -- no scheduled features.
SEPTEMBER
26
Reserve by: Sept. 17; Materials by: Sept. 19
-
All breaking news -- no scheduled features.
OCTOBER 2008
OCTOBER 3
Reserve by: Sept. 24; Materials by: Sept. 26
-
Editorial Feature: Nine-month ranking of CMBS underwriters.
OCTOBER 10
Reserve by: Oct. 1; Materials by: Oct. 3
-
Editorial Feature: Nine-month of top mortgage contributors to CMBS market (nine months).
-
Editorial Feature: Nine-month statistical review of CMBS issuance.
-
Editorial Feature: Nine-month ranking of REIT-debt underwriters.
OCTOBER 17
Reserve by: Oct. 8; Materials by: Oct. 10
-
Special Distribution: Trigild's "Lender Conference," in San Diego.
-
All breaking news -- no scheduled features.
OCTOBER 24
Reserve by: Oct. 15; Materials by: Oct. 17
-
All breaking news -- no scheduled features.
OCTOBER 31
Reserve by: Oct. 22; Materials by: Oct. 24
-
NEW High-Profile Display: "Chair Drop" at CMSA's "Europe Conference," in London. A copy of Commercial Mortgage Alert will await every attendee on each chair in the opening session on Wednesday, Nov. 5. Copies will also be available in the registration area throughout the conference.
-
All breaking news -- no scheduled features.
NOVEMBER 2008
NOVEMBER 7
Reserve by: Oct. 29; Materials by: Oct. 31
-
Special Distribution: Opal's "Housing Finance Summit & Distressed Real Estate Opportunities" conference, in Miami.
-
All breaking news -- no scheduled features.
NOVEMBER
14
Reserve by: Nov. 5; Materials by: Nov. 7
-
Special Distribution: Institutional Investor's "Investing in Distressed Real Estate Forum" in New York.
-
All breaking news -- no scheduled features.
NOVEMBER
21
Reserve by: Nov. 12; Materials by: Nov. 14
-
Editorial Feature: REIT credit-rating review.
NOVEMBER
28
No issue published.
DECEMBER 2008
DECEMBER 5
Reserve by: Nov. 21 ; Materials by: Nov. 25
-
All breaking news -- no scheduled features.
DECEMBER
12
Reserve by: Dec. 3; Materials by: Dec. 5
-
Editorial Feature: Listing of rated commercial-mortgage servicers.
DECEMBER
19
Reserve by: Dec. 10; Materials by: Dec. 12
-
All breaking news -- no scheduled features.
DECEMBER 26
No issue published.
JANUARY 2009
JANUARY 2
No issue published.